The core of an organizational change is a behavioral change.
In practice, we see that many managers find it difficult to change behavior. We share knowledge and expertise about behavioral change. We use a basic approach to change behavior. The basis consists of three steps: understanding behavior, making it easy and influencing it. In these steps we use different instruments.
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Bekijk een praktijkvoorbeeld.
Understanding
Making easy
influencing
Understanding
People do different things than they say they do. To understand current behavior, you observe critical tasks.
You follow an employee or a product, look at waste (lean), look at safe and unsafe behavior (Behavior Based Safety) or look at the intention of the work and how the work is actually carried out (Resilience Engineering)..
Making easy
How do you do that? The standard answer is: provide more information. Often that's all we do when something changes. But information alone is not enough to make behavior easy. Look at your own experiences, for example with more exercise or healthier food.
If it is not information, then what is? A simple model to make behavior easier is to look at friction and fuel. The first step to look at specific behavior is to ask the question: what can we remove? What stops people? The second step is to see how we can add motivation.
influencing
To influence behavior, you look at the task, the working environment, the employee and the supervisor.
At its core, there are 36 ways to influence behavior. These can be divided into the following categories.
- Easy
- Attractive
- Social
- Timely
What instruments do you choose to realize a behavioral change?
It depends on the situation. In order to give you a good idea of the possibilities, we share three instruments with you. There are many more, but we think these three instruments are very important:
Nudging
Nudging is an instrument with which people are subtly stimulated to behave in a desired way.
The term has become popular through the 2008 book Nudge by scientists Richard Thaler and Cass Sunstein. People make choices in all kinds of situations. Think for example of a college restaurant. Where are the healthy and where are the less healthy products? The idea of Nudging is that people have the freedom to choose for themselves, but that a choice is always influenced by the way in which that choice is offered.
Motivational interviewing
Motivational Interviewing is an evidence based instrument.
Motivational Interviewing (William R. Miller, Stehpen Rollnick) gives you insight into people's motivation and provides tools to increase this motivation and achieve more results in behavioral change. This instrument originated in addiction care and is now used worldwide in all kinds of care. Motivational Interviewing is also increasingly used in business.
Tiny habits
Tiny Habits is an evidence-based instrument that gives you insight into habitual behavior such as finding your bike at a busy station. And it offers tools to develop new habits.
This instrument was created during research into the use of technology to change behavior. Think of Facebook and Google.
Take the next step to change.
Want to know more about working together with New Behavior? Please contact us, we are happy to visit you.